The “partnership of a lifetime”, as referred to by Adidas, is over. NO, this is not about Kanye West or his Yeezy brand even though Adidas had hoped that Beyonce’s Ivy Park brand would perform similarly. According to the Wall Street Journal, Adidas and Ivy Park had different marketing strategies, with the German multinational company […]
FASHION
BEYONCE’S REVAMPED IVY PARK ADIDAS DROPS JANUARY 20TH 2023
Following the release of the newest IVY PARK pack, “IVYTOPIA,” this past summer, Beyonce is now moving her fitness brand to a mostly unexplored area of the Three Stripes’ huge portfolio. The adidas Top Ten 2000, which Kobe Bryant first wore at the turn of the millennium, is now given a joyful, fashion-forward makeover by […]
TIK TOK INTERVIEW: BROKE FASHION STUDENT WEARS $600 BALENCIAGA SHOES
Via mylondon.news……… A fashion student from South London revealed that he spent nearly £600 on a pair of Balenciaga trainers despite the fact that he ‘needs money’. Tyler Pharrell, from Croydon, who is currently studying at the London College of Fashion, was stopped in the street and asked to break down his outfit for an […]