ENTERTAINMENT FASHION

ADIDAS AND BEYONCE’S PARTNERSHIP IS OVER AFTER A HUGE MISSED PROJECTION OF SALES

The “partnership of a lifetime”, as referred to by Adidas, is over. NO, this is not about Kanye West or his Yeezy brand even though Adidas had hoped that Beyonce’s Ivy Park brand would perform similarly. According to the Wall Street Journal, Adidas and Ivy Park had different marketing strategies, with the German multinational company […]